Hiring for Web Strategist/digital Marketing Role - Financial Technologies Startup in Mumbai, for Exp (Job in Mumbai)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Key Responsibilities: The Web Strategy and Content Manager will serve as an administrator of the company' s external website, as well as the corporate intranet and microsites. This position will develop, execute, and maintain the overall web strategy, with emphasis on user experience, site design, and effective content management. The incumbent will be a strong communicator and will collaborate with subject matter experts to craft compelling, story-driven content for web pages and other platforms. He or she will propose and execute innovative web campaigns that pro-mote the company' s brand and provide stakeholders with intuitive and high-quality digital resources. The Web Strategy and Content Manager will collect relevant web, social media, and electronic communication metrics and will offer concise and actionable analyses. Based on these metrics, he or she will refine web strategies and tactics to constantly improve web performance and dissemination effectiveness, and will proactively provide strategic counsel to organization and project leadership for better aligning web activities to support and accomplish strategic objectives. CMS experience is essential, as is experience writing and debugging HTML code and proficiency in the Adobe Creative Suite. Video publishing skills are a plus. Electronic dissemination of content. The incumbent will work with Information Technology staff to optimize the user experience and user interface, site information architecture, and mobile-first design. The Responsibilities: - Oversee strategic development and updates of the company' s websites to align with organizational priorities and goals, with an emphasis on strong user experience, effective audience targeting, fresh and engaging visual design, and consistent voice - Co-create, develop, and manage content for organization' s web presences - Oversee and assist with staging and publishing of web content - Oversee and assist with production and dissemination of external email campaigns/electronic communications - Track and report monthly site, SEO, mailing, social media traffic to the website, and other relevant metrics and develop plans for enhancement - Conduct site audits, user testing, and evaluation to increase engagement - Partner with subject matter experts, editors, designers, developers, IT staff, and other stake-holders to ensure sites meet organizational and client needs - Ensure that all web content meets editorial and design standards, maintaining a consistent look and feel throughout all websites supervise staff who contribute to web maintenance - Coordinate web projects across departments, manage multiple projects simultaneously, and develop/maintain a master content schedule - Manage workflow for copyediting, graphics development, and proofreading of web content - Keep current with emerging web technologies and update job knowledge by participating in educational and training opportunities, as well as professional organizations/networks What We Are Looking For - Analytical ability to understand and transform data into decisions and powerful stories - Well suited to the startup environment - flexible, adaptive, self-motivated and fast learner - Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment. - Entrepreneurial driven strategic thinking and ability to lead and drive critical business functions such as Brand, Marketing, Products, E -commerce is an essential requirement. - Understanding of the local digital and offline media landscape.