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Hiring for Senior Brand Manager in Mumbai, for Exp. 7 - 12 yrs at Tata Housing Development Company L (Job in Mumbai)

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Job Description:Key Functions & amp amp Responsibilities Strategic To develop the Marketing & amp amp Sales strategy including critical elements of Product concept, Positioning, Segmentation, Pricing etc. for both Tata Housing and Value Homes To participate with Business Development in providing inputs at the time of acquisition of land To participate in concept discussions with Design to evolve product concept To identify potential areas for growth/ expansion in existing and new businesses To provide inputs for the development of the Annual Business Plan To participate as a member of the leadership team in strategic decisions and strategic planning Operational Sales & amp amp Marketing Plan To guide the detailing of the strategic marketing and sales plan for the year in line with the overall business plan of the company To identify specific programs and initiatives to support the execution of the plan To develop the marketing and sales budget for the year and determine the allocation to various products, regions Marketing To guide, approve and ensure implementation of the marketing strategy in order to secure a competitive edge in the market place (pricing, new products, advertising & amp amp sales promotion) To ensure a good understanding and tracking of customer trends through market research to provide insights for key decisions To participate in the development of new products and concepts and ensure that consumer insights are a key part of such decisions To develop the pricing strategy for each project to meet the business plan To provide strategic direction on brand communication mix, media selection and sales promotion and PR activities based on product segment and customer profile To drive brand leadership of Tata Housing in all operating regions/ countries To ensure all the products/ properties are effectively covered by the marketing plan and appropriate marketing initiatives To participate in the selection and approve selection of service partners, agencies To manage and monitor the overall marketing and sales budget to achieve maximum value Sales To guide, approve and monitor the Sales plan (by region/ segment / products) for India and other countries for both Tata Housing To ensure achievement of the Sales plan in revenue and unit terms and by each project as well as collections To approve key sales policies and incentive schemes for both Tata Housing To address key and critical customer related issues To ensure that adequate systems and processes are institutionalized to support and monitor sales, customer calls and leads To monitor and ensure customer satisfaction Others To develop the strategic PR and Corporate Communication plan to support the brand building activities of the company To be the official spokesperson to media?? To guide and leverage the PR mechanism as required To drive the Corporate communication initiatives to support the brand and sales objectives To identify Strategic Alliance partners for specialized projects, services and arrive at the mode of engagement To monitor performance of Strategic partners Developmental To recruit appropriate talent as required To build a committed and motivated team To coach and mentor subordinates to enhance their performance and build their capability To carry out performance appraisal provide feedback and initiate development actions To keep abreast of current trends and developments Internal & amp amp External Interactions Internal: Business development, Engineering Head, Technical Services, HR, Finance, Corporate Planning, Value Homes business head External: Key customers, Strategic alliance partners, Advertising Agency, PR agency, Market research agencies, Media Houses, Key Service providers, Facilities Management Agency, Media Education & amp amp Experience Requirement MBA with Marketing from a premier institute Relevant experience in consumer marketing and Brand Management Preferably exposure to real estate sector

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Posted on: Monday, 24 April, 2017  08:44
Expires On: Sunday, 21 June, 2020  18:30

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