Hiring for Senior Data Planner - Marketing Analytics - Advertising Firm in Mumbai, for Exp. 5 - 8 yr (Job in Mumbai)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:- Collaborate with Brand and Customer Engagement Planners, Account leads and clients before, during and after all marketing plans are deployed, ensuring the support of marketing insights and the execution of marketing and data analysis- providing the - deep dive- into Data Insights Tools and subscription services to develop greater insights beyond the norm. - Ensure proper metrics are set up, data is collected succinctly, and results are converted into insights with a clear action plan. - Leverage advertising data and client internal data to provide insights and information to make marketing programs optimally effective. - Execute campaign measurement and analysis, test designs, ad-hoc analysis, and present conclusions to clients and account teams. Participate in client management and relationship opportunities. Close collaboration with client team and internal teams (marketing analytics, account management, interactive strategy) to socialize findings to improve campaign performance and user experience. Establish measurement infrastructure for data capture and reporting, determine processes and systems to ensure end to end tracking of customer journeys. Gathers and defines test and learn objectives and agendas as required. Maintain a functional expertise in database marketing, integrated channel marketing, analytical tools, techniques, and other similar requirements.