Hiring for Marketing Manager - NIPT in Bengaluru/Bangalore, for Exp. 7 - 8 yrs at MEDGENOME - Startu (Bangalore Job)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Develop deep understanding of Medgenome NIPT and other tests being offered by Medgenome, customer segments, audiences, partners, their challenges, and how our business addresses the specific customer problems. Translate in-depth market, consumer, medical fraternity and competition analysis into winning concepts by defining market specific product positioning. Implement marketing, advertising campaigns by preparing marketing and advertising strategies, plans and objectives. Planning and organising promotional presentations, updating calendars. Deliver high grade digital and offline marketing campaigns for the company, and ensuring that puts from the sales team and product teams are well leveraged. Maintain knowledge of the services and third party partnerships that comprise our solution and offering. Create a marcom plan for areas under management to facilitate budgeting and business decision. Support Sales team in crafting marketing, communication campaigns and materials that support their overall objectives. Coordinate and ensure that the information flow and our objectives are well met and delivered by all communication vendor partners - such as digital, creative, research, PR and events teams. Keep abreast of market trends, consumer behaviour and integrate the latest innovations, and best practices in the communications industry to constantly improvise on campaign effectiveness. Develop and deploy key digital initiatives including demand generation and e-nurturing. Prepare marketing reports by collecting, analysing and summarising sales data. Understand and manage budgets, expenses.