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Hiring for Assistant Manager/senior Executive - Marketing in Pune, for Exp. 1 - 3 yrs at AgroStar.,P (Pune Job)

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Job Description:- Creation and deployment of all offline marketing plans across states/seasons and focus products - Management of the media strategy and customer outreach/communication programs to increase brand awareness and perception - SOP development and adherence monitoring across regions for calendar of activities and budget - Impact assessment across long and short term campaigns - Identifying and leveraging new customer centric areas/focus products and innovations to create engagement programs with customers Key Responsibilities : - Create and Deploy Marketing plans through the regional team across crops, seasons, regions and states - Develop and track SOP deployment across regions for all marketing activities including farmer level and mass/exhibition/road-show based programs and events including spec and brand use standardization with given guidelines - Design the marketing collaterals in collaboration with various agencies for various crops and states as well as finalizing the technical content along with the agri team. - Design and deploy engagement programs for improving repeat purchase and increased ticket size. - Identify and leverage media and PR options for maximizing brand awareness and perception as well as increasing customer connect - Design campaign impact assessment metrics and track across key campaigns across deployment areas throughout the year - Develop protocols and analytics for customer relationship management in collaboration with the operations and Call Centre Team

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Posted on: Friday, 31 March, 2017  08:56
Expires On: Saturday, 19 September, 2020  18:30

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