Having an MLM business with the best business plan is not enough today. With mulitple companies vying for the same mind space, being able to frame one’s ideas effectively has become very important.
What is the best way to frame your business’ message to ensure that it stays in the minds of your consumers and they keep thinking about it? It is content! The way you put it across to your target market determines whether your consumer remembers you or forgets you.
There are many people who often struggle with this. Despite having a great product, a service or an excellent MLM business plan with a great binary income calculator, they are not able to put their ideas across in a way that makes sure that they are remembered.
Just put yourself in the customer’s shoes for a moment. Which are the best books, movies, advertisements or anything else that you are able to remember today? It is the ones which narrate a great story. We may grow up, but our mind which has been taught to learn with stories as a child, is able to retain more information with a story even when we grow up. Stories on their own are able to grab our attention as they make us curios about what happens next. A story is also able to shut down the logical part of your brain. Any marketing manager knows that once a consumer’s logical brain shuts down, you can entice him with any emotional appeal that your message has.
It is this combination of your young learning process that grabs your attention, hooks you on with its curiosity and shuts down your logical brain to make emotional decisions rather than practical ones, that you as a marketer can leverage to become successful.
So how does one incorporate a story while doing his network marketing job? The answer is not straightforward. As a network marketer you have a little more than 10 minutes to make an impact. This is your window of opportunity and if you do not make an impact, you may find it difficult to win that prospect with your binary MLM plan.
The best way is to have a short story about an average individual ready with you. The story should tug the hearts of the listeners. You should be able to explain it in 5 minutes and then explain how the prospect can benefit from it. This lets the prospect know that he is the person who is actually being talked about in the story and will let you get more of his attention. A little research on the background of the prospect is important so that you can customize the story. Who doesn’t love it when people have taken the pains to know them? They will be more likely to sign up as a sponsor with you.
Having a blog or a video blog will be immensely helpful as you can provide more details in the story as this will connect more with the reader and he will be more likely to share his details. A blog lets you give pictographic descriptions, thus shutting down every logical part of the reader’s brain. You will be completely in control of his thought narrative.
When you are writing the path and guiding the consumer with your inputs, you can easily ask him to sign on the dotted line. This is also one of the reasons why email marketing is highly effective as it is able to build a great narrative in a few short lines, thus, getting more leads and conversions.
Now that we have seen the different ways to build a story, let us see what exactly to do to capture a reader’s attention. What does qualify as great content? What is the theme of a great story?
The most common themes that resonate very well are those that are deeply emotional. Stories that have a strong theme of fear, survival, greed, anger, debauchery, guilt and sorrow are the ones that are successful in catching the reader’s attention. These themes are the ones around which the life of any human being will revolve. While crafting a story, it is important to keep the end a little incomplete, as the curiosity keeps the readers coming back for more.
You can then tell them how MLM softwares like those from DNB MLM Software Solutions have been instrumental in the success of the central characters of your story. With features for downline management, inventory management, details of incentives and payouts, etc. their customized softwares are made for every MLM business model and can be easily customized for your organization.
Story telling is a difficult technique that has been used successfully by many businesses. However, it’s an art that you could work on mastering to reap long term gains.