Attraction marketing is well planned personal branding that saves you from cold calling, is easy to create/ market/ track, saves time and gives you the highest return on investment, for your marketing monies.
A lot of online blogs, experts and professionals talk about using attraction marketing to grow your MLM business network and sales by having a greater emphasis on attraction marketing. For a lot of people this is a new term that seems to be coined by the tech savvy Generation Next, but actually it’s not!
Attraction marketing is all about having a well defined strategy for your own personal branding. It has been in existence since the early 1900s, where individuals with specific interests would be welcomed to write as newspaper columnists on the topic they excel in. Today it has gone online in a big way with people blogging continuously, uploading videos, making regular social media posts and helped them gather a huge following which is hooked to every word of these self appointed experts.
The challenge is to keep giving your target group relevant information in a way that will slowly convince them to join your MLM network. Given below are some advantages of attraction marketing for your MLM business:
Easy to create, market and track
While using normal marketing channels, the cost of creating and marketing an advertisement or any creative for an advertising campaign is prohibitively high. This is not so with attraction marketing where your only expense is of hosting and running your personal website. The only other expense is if you choose to digitally market it, but if your blog/ video content is relevant, a few months are all you need to get loyal readers. All you need to do is keep reading about the various methods bloggers and digital marketers use to increase traffic to their personal sites.
Another advantage of attraction marketing is that you can easily track your performance. Your website will share all the statistics of everything that users do on your page. The same is applicable for social media. This lets you analyze the performance of attraction marketing on various channels that you have marketed on. It is easy to alter your strategy without spending too much time, money and effort, with the highest return on investment (ROI).
Ends cold calling
With attraction marketing people are coming to you rather than you going to people for prospecting. The people who read your blogs and posts are already interested in your products network and hence you have already won half the battle. The leads that you get are sharper and highly relevant, thus saving you the time that you would spend on cold calling people who you know nothing about and would probably have zero interest in an MLM.
With the advent of technology, social media websites are able to easily target the users who clicked on your webpage with relevant ads. Your webpage lets you sell eBooks, newsletters and other useful materials for which the users may have to pay a small amount or just share their e-mail IDs and other contact details. Isn’t this automated process much more efficient and useful for getting good leads to grow your business?
You just need to ensure that you are sharing relevant information every few days to keep your target audience engaged. Many bloggers confirm that their success is due to their ability to share relevant information with their focus group.
Excellent for complex products
A lot of network marketers have complained that their prospects believe that the concept of network marketing/ MLM is too complex for them. This happens even after having a sit down to explain the structure.
The best way to solve this is by uploading slide shows and self explanatory videos of the concepts to ensure that they can go back and forth as many times as possible to easily understand this. By having an online forum, people can easily post their questions as comments. This lets you clear the doubts of many people at the same time and makes you come across as knowledgeable and accessible.
Another way to enhance your online profile is to answer queries posted on Quora and Reddit. Each of these sites is believed to have millions of visitors per month. These sites get a lot of traffic because there are certain things/ information that is not put up on Google or other websites. Individual users answer these questions based on their experience or knowledge and these are considered to be highly reliable by other users. You can share your link or contact details here to let people visit your site for all details. You get a good lead in the process.
Perfect for any MLM, no matter which stage of growth it is in
The key to successful attraction marketing is actually about helping users out there by sharing all your knowledge. One blog or video in a week is something all of us can manage, no matter how busy we are. This helps you engage your target audience and is the key to winning over their confidence.
This can be done for a small cost and is affordable for every MLM business, whether young or old! The internet has truly leveled the playing field in this regard by giving the MLM businesses with the best ideas and solutions for users to win in the market.
Attraction marketing, which is decades old, has now been turned on its head with the internet. The internet has made it easier for marketers and businesses to attract attention by sharing information relevant to their target group without spending a bomb. Your success will finally depend on how clear your strategy is and how consistent you are with your online posts. It’s all about making the most of this powerful tool at your disposal.